Axo is pioneering the transition to a fair and efficient financial system for everyone. The next evolutionary step of TradFi and DeFi - Axo expands the possibilities of finance with universal access to markets and powerful financial tools all in one platform.
A Brand that's in Motion. Always.
By combining cutting-edge technology, security, and seamless UX/UI, Axo redefines what a trading experience should feel like. Every aspect of the brand—from visual design to user experience and communication—is crafted to create trust, efficiency, and empowerment in an unpredictable market.
Axo Launch Campaign
I played a key role in shaping Axo’s pre-launch campaign, providing creative direction and strategic insights to build excitement and establish credibility. The campaign combined teaser content, an exclusive waitlist, influencer collaborations, and a live countdown event, driving strong early engagement and organic sign-ups.
Understanding Our Traders: Insights-Driven Design
Our research focused on two key user groups: casual crypto traders and professional financial traders. By analyzing their goals, needs, and pain points, we shaped Axo’s experience to be both intuitive and powerful—balancing simplicity for beginners and advanced tools for experts.
Trading for Everyone: Advanced & Simple
We designed a powerful, feature-rich trading interface for professionals while also creating a streamlined swapper for beginners. This dual approach ensures that both expert traders and casual users get the tools they need—whether executing complex strategies or making quick, easy trades.
Seamless Onboarding for Secure Trading
To complete the Axo experience, we designed a smooth onboarding flow via the mobile app. This ensures users can easily verify their accounts, access the platform, and start trading with confidence.
The Future of Axo: What’s Next
Axo is just getting started. With a range of new features announced, the platform will continue to evolve by offering more advanced tools, enhanced automation, and even greater flexibility.
